YF
Your FacilityInstagram · Reel
Made by SWOL from your footage
Summer BBQ on the patio ☀️ residents, families & staff
♥ 18431 comments22 shares
Social media management for nursing homes & senior living
SWOL takes over your Facebook, Instagram and LinkedIn. Your staff sends us the photos and clips from daily life, activities and events; we turn them into polished posts, videos and montages and keep your pages alive. Pick a plan, connect your pages, and we start.
Built for skilled nursing, assisted living, memory care and rehab. Multi-facility groups welcome.
What we do
Your activities director or admissions team snaps photos and short clips on their phone and drops them in a shared folder. That's the whole job on your end.
Event recaps, resident spotlights, staff appreciation, therapy wins and tours, edited with music, captions and your branding, sized for Reels, Stories and feed.
A steady, planned mix of photos, videos, holidays, hiring posts and community news across Facebook, Instagram and LinkedIn, written in your facility's voice.
Comments and messages answered, family questions routed to the right person, and every public reply written to protect resident privacy.
Profiles, covers, bios, links and business info fixed and matched across platforms, so a family who finds you anywhere sees the same facility.
Every quarter: a written report on reach, growth and what worked, and a meeting with ownership to set the next quarter's plan.
We only post residents who have signed consent on file with you, never post health details, and pull anything down the moment you ask.
Plans
Pick a plan, pay by card, connect your pages on the next screen. Running several buildings? Set the quantity at checkout.
Your pages alive and consistent, without anyone on staff owning it.
Facebook + Instagram
Essentials, plus LinkedIn, more video, and a seat at the table every quarter.
Facebook + Instagram + LinkedIn
Growth, with a named manager, on-site shoots and a plan for the whole group.
For groups and flagship buildings
Billed monthly per facility. No contract; cancel any time from your billing portal. 10+ facilities? Email support@swolmg.com for group pricing. By subscribing you agree to our Terms of Service.
How it works
Pay securely by card. Add every facility you want covered at checkout.
On the next screen you add SWOL to your Facebook, Instagram and LinkedIn pages. You stay the owner; remove us any time.
We set up a shared folder. Staff drop in photos and clips from their phones whenever something's worth sharing.
Your pages stay active and on-brand. Every quarter you get the report and we meet to plan the next one.
FAQ
Send us moments. Photos and short clips from activities, events, therapy wins, staff celebrations. One person on your team drops them in the shared folder. We handle the editing, writing, scheduling, posting and replies.
You add SWOL as a partner on your Facebook and Instagram through Meta Business, and as an admin on your LinkedIn page. No passwords change hands. You remain the owner and can remove us in one click.
We only post residents who have a signed photo/media consent on file with your facility, we never mention diagnoses or care details, and we never confirm who is a resident in comments or messages. Anything you ask us to remove comes down immediately.
Yes. Holidays, awareness days, hiring, community news and evergreen posts keep your pages active even in a quiet week. But the posts families love are the real ones, so the more you send, the better it gets.
Every quarter you get a written report on reach, follower growth, engagement and what performed best, and on Growth and Signature we sit down with ownership to plan the next quarter.
Any time, from your billing portal. Service continues to the end of the paid month and your pages stay yours with everything we posted still on them.
Questions
Prefer to chat before subscribing, or have more than ten facilities? Reach us and we'll answer the same business day.